Beyond the Basics: How i9 Sports® Cultivates Sportsmanship in Older Athletes

In the world of youth athletics, the focus often shifts as children age. For young children, the goal is simple: have fun and learn basic sport fundamentals and motor skills. However, as athletes transition into higher levels and get older, the environment naturally becomes more competitive. At this stage, many programs lose sight of character development in favor of the scoreboard. At i9 Sports®, we believe the opposite should happen. As athletes grow, the complexity of sportsmanship should grow with them.

The Evolution of Sportsmanship

For older athletes, sportsmanship is no longer just about high-fives and sharing equipment. Our programming for older kids emphasizes tactics, strategy, and complex team play, which provides a richer soil for teaching high-level character. Research shows that for adolescents, sportsmanship is a critical tool for developing ethical standards that prevent seeking strategic gain at the cost of integrity.

At i9 Sports®, we teach sportsmanship values—including Respect, Humility, and Determination—that are specifically tailored to meet the cognitive development of older kids. For instance:

  • Respect: Goes beyond the referee; it’s about valuing the perspective of teammates and opponents even during high-stakes moments.
  • Humility: Teaches older athletes that while they may have individual talent, the entire team contributes to success, and growth matters more than bragging.
  • Determination: Encourages athletes to give their best effort and stay focused on their goals regardless of the score.

The Strategy: Meaningful Recognition

A common misconception is that sportsmanship awards are “participation trophies.” In reality, the i9 Sports® sportsmanship medal is earned through specific actions. For older athletes, receiving this award for a “tremendous act of humility” or “leadership under pressure” provides vital positive reinforcement.

Recent 2025 research from The Harris Poll indicates that 92% of parents believe sports help build character, and 88% see coaches as having a direct impact on a child’s resilience. By continuing to award sportsmanship medals in the older divisions, we provide a source of motivation outside of winning, which helps take the pressure off and encourages teens to stay in sports longer.

Psychological Benefits and Resilience

The benefits of this approach are backed by modern science. Studies published in 2025 emphasize that when an athlete’s needs for autonomy, competence, and relatedness are met, their intrinsic motivation increases. For older athletes, sportsmanship fosters:

  • Emotional Regulation: Learning to manage frustration and maintain composure under the intense pressure of competitive play.
  • Social Support Networks: Participation in team sports significantly increases an adolescent’s sense of belonging, which is crucial for mental health.
  • Psychological Resilience: Highly involved youth athletes are better able to recover from setbacks and social isolation.

A Foundation for the Future

The goal of the i9 Sports® programs is to offer a competitive setting where skills learned in practice translate into gameplay, without sacrificing the “Way Youth Sports Should Be®”. By enforcing rules more strictly while still treating mistakes as teachable moments, we prepare athletes for the real world.

Research suggests that former student-athletes are more productive at work and see higher annual earnings because of the collaboration and communication skills they honed on the field. By encouraging sportsmanship among our oldest athletes, we aren’t just building better players; we are building the leaders of tomorrow.

About the Author

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Tyler Munoz
Manager Of Sport, i9 Sports®

Tyler is responsible for creating and implementing national training programs for coaches and over 240 franchisees to achieve the company’s mission to help kids succeed in life through sports.

Tyler grew up in Modesto, California, playing baseball, basketball and football from the age of 5. Sports have always been at the center of his life and have been something that he has dedicated his life to making a positive impact in.

He discovered his passion - supporting coaches to ensure they can provide a quality sport experience to the athletes that they coach during his education at California State University, Fresno. He earned his Master of Arts in Kinesiology – Sport Psychology and his Bachelor of Arts in Political Science with a Minor in Sport Coaching from California State University, Fresno.

After graduating, Tyler spent a year in New Zealand and Australia, where he studied and participated in the two countries’ sport environments, athlete development systems, and coaching models.

After his travels, he joined the United States Olympic and Paralympic Committee’s (USOPC) Coaching Education Department as the American Development Model and Youth Development fellow. Tyler was able to collaborate and coordinate sport development projects with several National Governing Bodies and assist the Coaching Education team with creating and updating resources related to coach training and the American Development Model.
Tyler continued to consult with the USOPC on initiatives related to the American Development Model the Quality Coaching Framework and ultimately, developed an online course, Foundations of the American Development Model. In 2020, he accepted a position with USA Football as the Senior Manager of Coach Education.

During his three years there, he was able to redesign the organization’s coach education certification, which led to USA Football achieving its’ one millionth coach certification in 2022. Tyler has coached football, baseball, and basketball at all levels of sport (recreational, scholastic, national, and international) throughout his life and is passionate about giving back to the communities in which he has lived.

Presentations and Awards:
College of Health and Human Services- Outstanding Project Award

Presented graduate project at the 39th Annual Central California Research Symposium

Olympic & Paralympic Coach Magazine Spring 2020- ADM & Me: Insights in Learning from my USOPC Fellowship

Presented at the USA Football National Conference 2020

Presented at the National Post Olympic and Paralympic Conference of Sport & Science at the Wingate Institute in Israel

What Does Fun Look Like? - Interview with Athlete Era